{"id":1254,"date":"2025-11-29T20:32:24","date_gmt":"2025-11-29T17:02:24","guid":{"rendered":"https:\/\/ilk.ir\/sahifa\/?p=1254"},"modified":"2025-11-29T20:32:25","modified_gmt":"2025-11-29T17:02:25","slug":"%d9%86%d9%85%d8%a7%db%8c%d8%b4-%d9%86%d9%82%d8%b4%d9%87-%da%af%d9%88%da%af%d9%84-%d9%85%d9%be-%d9%87%d9%85%d8%b1%d8%a7%d9%87-%d8%a8%d8%a7-%d8%a2%d8%af%d8%b1%d8%b3-%d8%b4%d8%b1%da%a9%d8%aa","status":"publish","type":"post","link":"https:\/\/ilk.ir\/sahifa\/world\/%d8%b9%da%a9%d8%a7%d8%b3%db%8c\/%d9%86%d9%85%d8%a7%db%8c%d8%b4-%d9%86%d9%82%d8%b4%d9%87-%da%af%d9%88%da%af%d9%84-%d9%85%d9%be-%d9%87%d9%85%d8%b1%d8%a7%d9%87-%d8%a8%d8%a7-%d8%a2%d8%af%d8%b1%d8%b3-%d8%b4%d8%b1%da%a9%d8%aa\/","title":{"rendered":"\u0646\u0645\u0627\u06cc\u0634 \u0646\u0642\u0634\u0647 \u06af\u0648\u06af\u0644 \u0645\u067e \u0647\u0645\u0631\u0627\u0647 \u0628\u0627 \u0622\u062f\u0631\u0633 \u0634\u0631\u06a9\u062a"},"content":{"rendered":"\n<p class=\"wp-block-paragraph\">\u0628\u0631\u0627\u06cc \u0646\u0645\u0627\u06cc\u0634 \u062a\u0635\u0648\u06cc\u0631 \u0634\u0631\u06a9\u062a (\u0628\u0647 \u0639\u0646\u0648\u0627\u0646 \u0644\u0648\u06af\u0648 \u06cc\u0627 \u062a\u0635\u0648\u06cc\u0631 \u0627\u0635\u0644\u06cc) \u0648 \u0647\u0645\u0686\u0646\u06cc\u0646 \u0646\u0645\u0627\u06cc\u0634 <strong>\u0646\u0642\u0634\u0647 \u06af\u0648\u06af\u0644 \u0645\u067e<\/strong> (Google Maps) \u0647\u0645\u0631\u0627\u0647 \u0628\u0627 \u0622\u062f\u0631\u0633 \u0634\u0631\u06a9\u062a \u062f\u0631 \u0646\u062a\u0627\u06cc\u062c \u062c\u0633\u062a\u062c\u0648\u060c \u0628\u0627\u06cc\u062f \u0627\u0632 \u062a\u0631\u06a9\u06cc\u0628 \u062f\u0627\u062f\u0647\u200c\u0647\u0627\u06cc \u0633\u0627\u062e\u062a\u0627\u0631\u06cc\u0627\u0641\u062a\u0647 <strong>\u06a9\u0633\u0628\u200c\u0648\u06a9\u0627\u0631 \u0645\u062d\u0644\u06cc<\/strong> (LocalBusiness) \u0627\u0633\u062a\u0641\u0627\u062f\u0647 \u06a9\u0646\u06cc\u062f.<\/p>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n\n\n\n<h2 class=\"wp-block-heading\">\ud83c\udfe2 \u067e\u06cc\u0627\u062f\u0647\u200c\u0633\u0627\u0632\u06cc Schema \u0628\u0631\u0627\u06cc \u06a9\u0633\u0628\u200c\u0648\u06a9\u0627\u0631 \u0645\u062d\u0644\u06cc (LocalBusiness)<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">\u062a\u0627\u06cc\u067e <code>LocalBusiness<\/code> \u0628\u0647 \u06af\u0648\u06af\u0644 \u0645\u06cc\u200c\u06af\u0648\u06cc\u062f \u06a9\u0647 \u0635\u0641\u062d\u0647 \u0634\u0645\u0627 \u0645\u0639\u0631\u0641 \u06cc\u06a9 \u0645\u06a9\u0627\u0646 \u0641\u06cc\u0632\u06cc\u06a9\u06cc \u06cc\u0627 \u062e\u062f\u0645\u0627\u062a\u06cc \u062f\u0631 \u06cc\u06a9 \u0645\u0646\u0637\u0642\u0647 \u062e\u0627\u0635 \u0627\u0633\u062a. \u0627\u06cc\u0646 \u0628\u0647\u062a\u0631\u06cc\u0646 \u0631\u0627\u0647 \u0628\u0631\u0627\u06cc \u0646\u0645\u0627\u06cc\u0634 \u0627\u0637\u0644\u0627\u0639\u0627\u062a \u062a\u0645\u0627\u0633\u060c \u0622\u062f\u0631\u0633 \u0648 \u0645\u0648\u0642\u0639\u06cc\u062a \u0645\u06a9\u0627\u0646\u06cc \u062f\u0631 \u0646\u062a\u0627\u06cc\u062c \u062c\u0633\u062a\u062c\u0648 \u0648 \u0647\u0645\u0686\u0646\u06cc\u0646 \u062f\u0631 \u0628\u062e\u0634 <strong>Google Knowledge Panel<\/strong> (\u067e\u0646\u0644 \u062f\u0627\u0646\u0634 \u06af\u0648\u06af\u0644) \u0627\u0633\u062a.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">\u06f1. \u0627\u0641\u0632\u0648\u062f\u0646 \u062a\u0635\u0648\u06cc\u0631 (\u0644\u0648\u06af\u0648 \u06cc\u0627 \u0639\u06a9\u0633 \u0634\u0631\u06a9\u062a)<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">\u0628\u0631\u0627\u06cc \u0627\u0636\u0627\u0641\u0647 \u06a9\u0631\u062f\u0646 \u062a\u0635\u0648\u06cc\u0631 (\u06a9\u0647 \u0645\u0639\u0645\u0648\u0644\u0627\u064b \u0628\u0647 \u0639\u0646\u0648\u0627\u0646 <strong>\u0644\u0648\u06af\u0648\u06cc \u06a9\u0633\u0628\u200c\u0648\u06a9\u0627\u0631<\/strong> \u062f\u0631 \u0646\u0638\u0631 \u06af\u0631\u0641\u062a\u0647 \u0645\u06cc\u200c\u0634\u0648\u062f)\u060c \u0627\u0632 \u062e\u0635\u0648\u0635\u06cc\u062a\u200c\u0647\u0627\u06cc \u0632\u06cc\u0631 \u062f\u0631 Schema\u06cc <code>LocalBusiness<\/code> \u0627\u0633\u062a\u0641\u0627\u062f\u0647 \u0645\u06cc\u200c\u06a9\u0646\u06cc\u0645:<\/p>\n\n\n\n<figure class=\"wp-block-table\"><table class=\"has-fixed-layout\"><thead><tr><td><strong>\u062e\u0635\u0648\u0635\u06cc\u062a (Property)<\/strong><\/td><td><strong>\u062a\u0648\u0636\u06cc\u062d\u0627\u062a<\/strong><\/td><\/tr><\/thead><tbody><tr><td><strong><code>image<\/code><\/strong><\/td><td>\u0644\u06cc\u0646\u06a9 \u0645\u0633\u062a\u0642\u06cc\u0645 \u0628\u0647 \u06cc\u06a9 \u062a\u0635\u0648\u06cc\u0631 \u0628\u0627 \u06a9\u06cc\u0641\u06cc\u062a \u0627\u0632 \u0634\u0631\u06a9\u062a\u060c \u062f\u0641\u062a\u0631 \u06cc\u0627 \u0645\u062d\u0635\u0648\u0644 \u0627\u0635\u0644\u06cc.<\/td><\/tr><tr><td><strong><code>logo<\/code><\/strong><\/td><td>\u0644\u06cc\u0646\u06a9 \u0645\u0633\u062a\u0642\u06cc\u0645 \u0628\u0647 \u0641\u0627\u06cc\u0644 \u0644\u0648\u06af\u0648\u06cc \u0631\u0633\u0645\u06cc \u0634\u0631\u06a9\u062a.<\/td><\/tr><\/tbody><\/table><\/figure>\n\n\n\n<h3 class=\"wp-block-heading\">\u06f2. \u0627\u0641\u0632\u0648\u062f\u0646 \u0622\u062f\u0631\u0633 \u0648 \u0645\u0648\u0642\u0639\u06cc\u062a \u062c\u063a\u0631\u0627\u0641\u06cc\u0627\u06cc\u06cc (\u0646\u0642\u0634\u0647)<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">\u0628\u0631\u0627\u06cc \u0646\u0645\u0627\u06cc\u0634 \u0646\u0642\u0634\u0647 \u062f\u0631 \u0646\u062a\u0627\u06cc\u062c \u062c\u0633\u062a\u062c\u0648 (\u06a9\u0647 \u06af\u0648\u06af\u0644 \u0627\u0632 \u0631\u0648\u06cc \u0627\u0637\u0644\u0627\u0639\u0627\u062a \u0622\u062f\u0631\u0633 \u0648 \u0645\u062e\u062a\u0635\u0627\u062a \u062c\u063a\u0631\u0627\u0641\u06cc\u0627\u06cc\u06cc \u0634\u0645\u0627 \u0622\u0646 \u0631\u0627 \u062a\u0647\u06cc\u0647 \u0645\u06cc\u200c\u06a9\u0646\u062f)\u060c \u0627\u0632 \u062e\u0635\u0648\u0635\u06cc\u062a\u200c\u0647\u0627\u06cc \u0632\u06cc\u0631 \u0627\u0633\u062a\u0641\u0627\u062f\u0647 \u0645\u06cc\u200c\u0634\u0648\u062f:<\/p>\n\n\n\n<figure class=\"wp-block-table\"><table class=\"has-fixed-layout\"><thead><tr><td><strong>\u062e\u0635\u0648\u0635\u06cc\u062a (Property)<\/strong><\/td><td><strong>\u062a\u0648\u0636\u06cc\u062d\u0627\u062a<\/strong><\/td><\/tr><\/thead><tbody><tr><td><strong><code>address<\/code><\/strong><\/td><td>\u0622\u062f\u0631\u0633 \u0641\u06cc\u0632\u06cc\u06a9\u06cc \u06a9\u0627\u0645\u0644 \u0634\u0631\u06a9\u062a\u060c \u0628\u0627 \u0627\u0633\u062a\u0641\u0627\u062f\u0647 \u0627\u0632 \u062a\u0627\u06cc\u067e <strong><code>PostalAddress<\/code><\/strong>.<\/td><\/tr><tr><td><strong><code>geo<\/code><\/strong><\/td><td>\u0645\u062e\u062a\u0635\u0627\u062a \u062c\u063a\u0631\u0627\u0641\u06cc\u0627\u06cc\u06cc (\u0639\u0631\u0636 \u0648 \u0637\u0648\u0644 \u062c\u063a\u0631\u0627\u0641\u06cc\u0627\u06cc\u06cc) \u0645\u06a9\u0627\u0646\u060c \u0628\u0627 \u0627\u0633\u062a\u0641\u0627\u062f\u0647 \u0627\u0632 \u062a\u0627\u06cc\u067e <strong><code>GeoCoordinates<\/code><\/strong>.<\/td><\/tr><\/tbody><\/table><\/figure>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n\n\n\n<h2 class=\"wp-block-heading\">\ud83d\udccb \u0645\u062b\u0627\u0644 \u06a9\u0627\u0645\u0644 JSON-LD \u0628\u0631\u0627\u06cc LocalBusiness<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">\u06a9\u062f \u0632\u06cc\u0631 \u0631\u0627 \u0645\u06cc\u200c\u062a\u0648\u0627\u0646\u06cc\u062f \u062f\u0631 \u0628\u062e\u0634 <code>&lt;head&gt;<\/code> \u06cc\u0627 <code>&lt;body&gt;<\/code> \u0635\u0641\u062d\u0647 \u0627\u0635\u0644\u06cc (Homepage) \u06cc\u0627 \u0635\u0641\u062d\u0647 \u062a\u0645\u0627\u0633 \u0628\u0627 \u0645\u0627 (Contact Us) \u0642\u0631\u0627\u0631 \u062f\u0647\u06cc\u062f:<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">JSON<\/p>\n\n\n\n<pre class=\"wp-block-code\"><code>{\n  \"@context\": \"https:\/\/schema.org\",\n  \"@type\": \"LocalBusiness\",\n  \"name\": \"\u0634\u0631\u06a9\u062a \u0641\u0646\u0627\u0648\u0631\u06cc \u0646\u0648\u06cc\u0646 \u0622\u0631\u0645\u0627\u0646\",\n  \"image\": \"https:\/\/yourdomain.com\/images\/main-office-photo.jpg\",\n  \"logo\": \"https:\/\/yourdomain.com\/images\/company-logo.svg\",\n  \"url\": \"https:\/\/yourdomain.com\/\",\n  \"telephone\": \"+982112345678\",\n  \"address\": {\n    \"@type\": \"PostalAddress\",\n    \"streetAddress\": \"\u062e\u06cc\u0627\u0628\u0627\u0646 \u0648\u0644\u06cc\u0639\u0635\u0631\u060c \u06a9\u0648\u0686\u0647 \u0634\u0647\u06cc\u062f \u0641\u0644\u0627\u062d\u060c \u067e\u0644\u0627\u06a9 \u06f1\u06f8\",\n    \"addressLocality\": \"\u062a\u0647\u0631\u0627\u0646\",\n    \"addressRegion\": \"\u062a\u0647\u0631\u0627\u0646\",\n    \"postalCode\": \"1416793131\",\n    \"addressCountry\": \"\u0627\u06cc\u0631\u0627\u0646\"\n  },\n  \"geo\": {\n    \"@type\": \"GeoCoordinates\",\n    \"latitude\": \"35.7219\",\n    \"longitude\": \"51.3347\" \n  },\n  \"openingHoursSpecification\": &#91;\n    {\n      \"@type\": \"OpeningHoursSpecification\",\n      \"dayOfWeek\": &#91;\n        \"https:\/\/schema.org\/Saturday\",\n        \"https:\/\/schema.org\/Sunday\",\n        \"https:\/\/schema.org\/Monday\",\n        \"https:\/\/schema.org\/Tuesday\",\n        \"https:\/\/schema.org\/Wednesday\"\n      ],\n      \"opens\": \"09:00\",\n      \"closes\": \"17:00\"\n    }\n  ]\n}\n<\/code><\/pre>\n\n\n\n<h3 class=\"wp-block-heading\">\ud83d\udca1 \u0646\u06a9\u0627\u062a \u06a9\u0644\u06cc\u062f\u06cc:<\/h3>\n\n\n\n<ol start=\"1\" class=\"wp-block-list\">\n<li><strong>\u0645\u062e\u062a\u0635\u0627\u062a \u062c\u063a\u0631\u0627\u0641\u06cc\u0627\u06cc\u06cc (<code>geo<\/code>):<\/strong> \u0627\u0633\u062a\u0641\u0627\u062f\u0647 \u0627\u0632 <code>latitude<\/code> (\u0639\u0631\u0636 \u062c\u063a\u0631\u0627\u0641\u06cc\u0627\u06cc\u06cc) \u0648 <code>longitude<\/code> (\u0637\u0648\u0644 \u062c\u063a\u0631\u0627\u0641\u06cc\u0627\u06cc\u06cc) \u0628\u0633\u06cc\u0627\u0631 \u0645\u0647\u0645 \u0627\u0633\u062a. \u0627\u06cc\u0646 \u0645\u062e\u062a\u0635\u0627\u062a \u062f\u0642\u06cc\u0642\u0627\u064b \u0645\u0648\u0642\u0639\u06cc\u062a \u0634\u0631\u06a9\u062a \u0634\u0645\u0627 \u0631\u0627 \u062f\u0631 \u06a9\u0631\u0647 \u0632\u0645\u06cc\u0646 \u0645\u0634\u062e\u0635 \u0645\u06cc\u200c\u06a9\u0646\u0646\u062f \u0648 \u06af\u0648\u06af\u0644 \u0628\u0631\u0627\u06cc \u0646\u0645\u0627\u06cc\u0634 \u0646\u0642\u0634\u0647 \u0627\u0632 \u0622\u0646\u200c\u0647\u0627 \u0627\u0633\u062a\u0641\u0627\u062f\u0647 \u062e\u0648\u0627\u0647\u062f \u06a9\u0631\u062f. (\u0627\u06cc\u0646 \u0645\u062e\u062a\u0635\u0627\u062a \u0631\u0627 \u0645\u06cc\u200c\u062a\u0648\u0627\u0646\u06cc\u062f \u0628\u0647 \u0631\u0627\u062d\u062a\u06cc \u0627\u0632 \u0637\u0631\u06cc\u0642 \u06af\u0648\u06af\u0644 \u0645\u067e \u06cc\u0627 \u0627\u0628\u0632\u0627\u0631\u0647\u0627\u06cc \u0622\u0646\u0644\u0627\u06cc\u0646 \u067e\u06cc\u062f\u0627 \u06a9\u0646\u06cc\u062f.)<\/li>\n\n\n\n<li><strong>\u062a\u0635\u0648\u06cc\u0631 \u0648 \u0644\u0648\u06af\u0648:<\/strong> \u0644\u06cc\u0646\u06a9\u200c\u0647\u0627\u06cc <code>image<\/code> \u0648 <code>logo<\/code> \u0628\u0627\u06cc\u062f \u0628\u0647 \u0637\u0648\u0631 \u0645\u0633\u062a\u0642\u06cc\u0645 \u0628\u0647 \u0641\u0627\u06cc\u0644\u200c\u0647\u0627\u06cc \u062a\u0635\u0648\u06cc\u0631\u06cc \u062f\u0631 \u0633\u0631\u0648\u0631 \u0634\u0645\u0627 \u0627\u0634\u0627\u0631\u0647 \u06a9\u0646\u0646\u062f.<\/li>\n\n\n\n<li><strong>\u062a\u0633\u062a \u0648 \u0627\u0639\u062a\u0628\u0627\u0631 \u0633\u0646\u062c\u06cc:<\/strong> \u0647\u0645\u0627\u0646\u0646\u062f \u0642\u0628\u0644\u060c \u067e\u0633 \u0627\u0632 \u0642\u0631\u0627\u0631 \u062f\u0627\u062f\u0646 \u06a9\u062f \u062f\u0631 \u0633\u0627\u06cc\u062a\u060c \u062d\u062a\u0645\u0627\u064b \u0627\u0632 \u0627\u0628\u0632\u0627\u0631 <strong>Google Rich Results Test<\/strong> \u0627\u0633\u062a\u0641\u0627\u062f\u0647 \u06a9\u0646\u06cc\u062f \u062a\u0627 \u0645\u0637\u0645\u0626\u0646 \u0634\u0648\u06cc\u062f \u06af\u0648\u06af\u0644 \u06a9\u062f \u0634\u0645\u0627 \u0631\u0627 \u0628\u0647 \u062f\u0631\u0633\u062a\u06cc \u0634\u0646\u0627\u0633\u0627\u06cc\u06cc \u06a9\u0631\u062f\u0647 \u0648 \u0648\u0627\u062c\u062f \u0634\u0631\u0627\u06cc\u0637 \u0646\u0645\u0627\u06cc\u0634 \u0627\u0637\u0644\u0627\u0639\u0627\u062a \u06a9\u0633\u0628\u200c\u0648\u06a9\u0627\u0631 \u0645\u062d\u0644\u06cc \u0627\u0633\u062a.<\/li>\n<\/ol>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>\u062a\u0648\u062c\u0647:<\/strong> \u062a\u0636\u0645\u06cc\u0646\u06cc \u0648\u062c\u0648\u062f \u0646\u062f\u0627\u0631\u062f \u06a9\u0647 \u06af\u0648\u06af\u0644 \u0627\u06cc\u0646 \u0627\u0637\u0644\u0627\u0639\u0627\u062a \u0631\u0627 \u062f\u0631 \u0635\u0641\u062d\u0647 \u0627\u0648\u0644 \u0646\u0645\u0627\u06cc\u0634 \u062f\u0647\u062f\u060c \u0627\u0645\u0627 \u0627\u06cc\u0646 \u06a9\u0627\u0631 \u0634\u0627\u0646\u0633 \u0646\u0645\u0627\u06cc\u0634 \u0622\u0646 \u062f\u0631 <strong>Google Knowledge Panel<\/strong> (\u0648\u0642\u062a\u06cc \u06a9\u0627\u0631\u0628\u0631 \u0646\u0627\u0645 \u062f\u0642\u06cc\u0642 \u0634\u0631\u06a9\u062a \u0634\u0645\u0627 \u0631\u0627 \u062c\u0633\u062a\u062c\u0648 \u06a9\u0646\u062f) \u0648 \u0646\u062a\u0627\u06cc\u062c \u063a\u0646\u06cc \u0645\u062d\u0644\u06cc (Local Rich Results) \u0631\u0627 \u0628\u0647 \u0634\u062f\u062a \u0627\u0641\u0632\u0627\u06cc\u0634 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content=\"article\" \/>\n<meta property=\"og:title\" content=\"\u0646\u0645\u0627\u06cc\u0634 \u0646\u0642\u0634\u0647 \u06af\u0648\u06af\u0644 \u0645\u067e \u0647\u0645\u0631\u0627\u0647 \u0628\u0627 \u0622\u062f\u0631\u0633 \u0634\u0631\u06a9\u062a\" \/>\n<meta property=\"og:description\" content=\"\u0628\u0631\u0627\u06cc \u0646\u0645\u0627\u06cc\u0634 \u062a\u0635\u0648\u06cc\u0631 \u0634\u0631\u06a9\u062a (\u0628\u0647 \u0639\u0646\u0648\u0627\u0646 \u0644\u0648\u06af\u0648 \u06cc\u0627 \u062a\u0635\u0648\u06cc\u0631 \u0627\u0635\u0644\u06cc) \u0648 \u0647\u0645\u0686\u0646\u06cc\u0646 \u0646\u0645\u0627\u06cc\u0634 \u0646\u0642\u0634\u0647 \u06af\u0648\u06af\u0644 \u0645\u067e (Google Maps) \u0647\u0645\u0631\u0627\u0647 \u0628\u0627 \u0622\u062f\u0631\u0633 \u0634\u0631\u06a9\u062a \u062f\u0631 \u0646\u062a\u0627\u06cc\u062c \u062c\u0633\u062a\u062c\u0648\u060c \u0628\u0627\u06cc\u062f \u0627\u0632 \u062a\u0631\u06a9\u06cc\u0628 \u062f\u0627\u062f\u0647\u200c\u0647\u0627\u06cc 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